If you're taking a digital marketing course in Ludhiana, you'll encounter two major advertising platforms: Google Ads and Meta Ads (Facebook/Instagram). But which should you master first?
Google Ads: Search Intent Marketing
Best for: Capturing people who are actively searching for products/services.
Key Features:
- Search ads (appear on Google results)
- Display ads (appear on websites)
- YouTube ads
- Shopping ads
Average starting salary: ₹3.5-6 LPA for Google Ads specialists
Meta Ads: Discovery Marketing
Best for: Creating awareness and reaching people based on interests and demographics.
Key Features:
- Facebook & Instagram feed ads
- Stories & Reels ads
- Audience targeting & lookalikes
- Lead generation forms
Average starting salary: ₹3-5.5 LPA for Meta Ads specialists
The Verdict
Learn Google Ads first if you want to work with B2B companies, e-commerce, or service businesses.
Learn Meta Ads first if you want to work with D2C brands, lifestyle brands, or local businesses in Ludhiana.
Best approach: Learn both! Our digital marketing course in Ludhiana covers both platforms comprehensively.
Get Certified in Both at Ikigai Ludhiana
Our 6-month Digital Marketing program covers Google Ads, Meta Ads, SEO, and more — all with live campaign experience using real budgets.
